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Our Vision

The Vision

A new lifestyle precinct proposed in the heart of Double Bay

The proposed redevelopment of 33 Cross Street, currently the InterContinental Hotel Double Bay, is an opportunity to deliver an iconic lifestyle precinct that enhances the vibrancy and sophisticated appeal of the Double Bay Village. The proposed mixed-use development, designed with the community in mind, will offer:
 

  • a high-end retail and dining precinct

  • landscaped open courtyard

  • new pedestrian links 

  • upgrades to surrounding public domain

  • commercial office suites 

  • cinemas

  • community spaces 

  • a new luxury boutique hotel

  • a health and wellness centre, and

  • limited collection of residences. 
     

The proposal has been thoughtfully designed to create a place of connection and timeless quality for the people of Double Bay – a space where the community feels proud, connected and at home. 

Evening visualisation of Cross St streetscape with the proposed redevelopment at 33 Cross St, Double Bay

The Proposal

The Proposal

A Development Application was lodged with Woollahra Municipal Council in November 2024.

 

Drawing inspiration from world-leading lifestyle and mixed-use precincts, the proposal aims to create a premium destination precinct, supporting the iconic cosmopolitan lifestyle of Double Bay. Thoughtfully designed by award winning Australian Architectural firm COX Architecture with landscape by Dangar Barin Smith, it will redefine how people experience and enjoy this iconic cosmopolitan neighbourhood.
 

The proposed development will seek to demolish the existing outdated, single use hotel to ground floor, retaining the existing basement, delivering an iconic, sustainable mixed-use lifestyle destination for visitors and the community.

The new ground floor will offer high-end retail along Cross Street, a dining precinct, 345sqm landscaped open courtyard, cinemas and community spaces accessed via a public walkway connecting Cross Street to Galbraith Walkway, Beach Street and Double Bay Beach.

The community space will offer three boutique cinemas. Designed to serve the neighbourhood, these versatile theatre spaces will be perfect for cinema screenings, performances, shows, and gatherings.

Complemented by an iconic pavilion-style foyer, this space is ideal for dining, community events, and private functions, enhancing the cultural vibrancy of the area.

A new boutique 5-star 39 luxury room hotel set across three levels is also proposed. Facing Cross Street it will embody the charm and sophistication of Double Bay. With a dedicated Hotel lobby off Cross Street to enhance guest arrival experience, the hotel provides a variety of generously sized rooms catering to diverse lifestyles.
 

A new health and wellness sanctuary will offer treatment pools, saunas, steam rooms, and wellness rooms for hotel guests, building occupants and the wider community. 

 

In the central heart of the proposed building is a grand atrium that will feature public art installations and an architecturally designed spiral staircase, leading visitors to the first level where fifteen premium grade commercial office suites are located. 
 

The proposal also includes a collection of twenty-nine generously sized one, two, three and four-bedroom residences thoughtfully designed to accommodate different lifestyle needs. 
 

Finally, the proposed building features an architectural green roof which will conceal lift over-runs concealed whilst all plant equipment will be relocated to the basement giving the building an aesthetically clean, minimalist appearance, especially from elevated views from nearby escarpments.

Daytime visualisation of Cross St streetscape with the proposed redevelopment at 33 Cross St, Double Bay

Why This Proposal?

33 Cross Street has long been a landmark within the community. Since its original construction thirty-three years ago in 1991, the site has undergone multiple changes in ownership operational models and revitalisation attempts.


Most notably was the development approval in 2011 for the demolition of the existing hotel for an eight-storey mixed-use building (including mezzanine level) containing a cinema and retail precinct, and seventy-eight apartments, which did not proceed. 


At the time of the original building’s approval and construction, Double Bay and the Cross Street Precinct was largely characterised by low-scale single and two-storey commercial and retail buildings.

 

Since then, the Double Bay Village has undergone substantial transformation in terms of vibrancy and built form, with many 5 and 6 storey buildings in the heart of the village.

 

This proposal complements this contemporary setting, and offers more community benefit than the original 2011 approved Development application. 

Aligning to the Double Bay Planning Strategy

Aligning to the Double Bay
Planning Strategy 

Within this cosmopolitan setting, the proposal supports Woollahra Council’s planning vision and objectives outlined in the Double Bay Centre Planning and Urban Design Strategy (Double Bay Strategy) to deliver a stylish ‘bayside village’, create a permeable and well-connected precinct, establish a vibrant community precinct, respect the rich architecture, and deliver green and resilient buildings.This includes:

  • The proposed public domain and open spaces on ground floor and generous 345sqm landscaped courtyard plaza. 

  • 1,000sqm of the ground floor dedicated to public spaces—46% of the total building area

  • 91% of the ground floor accessible to the public


The new retail tenancies, pedestrian link and hotel lobby along Cross Street will replace the existing vehicle-dominated porte-cochere and recessed building entrance with thoughtfully designed pedestrian access, and enhanced activation, creating a more inviting and vibrant streetscape.

Courtyard Computer Generated Image

Visualisation of the proposed publicly accessible courtyard open space, pedestrian through site link, cinema entry and pavilion

Aerial image of Double Bay
  • How does the proposal align with Council’s vision for the area?
    The proposed development at 33 Cross Street aligns strongly with Woollahra Council’s vision for the Double Bay Centre, as outlined in the: Alignment with the Double Bay Centre Planning and Urban Design Strategy 2023: Built Form and Street Wall Heights: Although the subject site is on the northern side of Cross Street and was not explicitly included in the Strategy’s review, the proposed four-storey Cross street wall height aligns with the Strategy’s objectives for a consistent streetscape and smooth height transitions. Active and Vibrant Frontages: The inclusion of retail spaces, cinemas, and a hotel entrance at ground level fosters a lively and engaging edge to Cross Street. The project’s design ensures minimal blank walls and enhances visual connections and safety with the public domain. Land Use Diversity: The development introduces a mix of open space, retail, commercial, hotel, wellness, and residential uses, delivering long-term benefits such as employment opportunities and increased economic vitality to the village in line with the Strategy. Public Domain Improvements: The proposal includes several enhancements, such as a landscaped central courtyard, new pedestrian pathways, improved paving, lighting, seating, and bike parking. A proposed mid-block pedestrian crossing and green infrastructure will further enrich public spaces. Alignment with Woollahra Development Control Plan 2015 (DCP): Through-Block Connections: The proposal features a high-quality pedestrian pathway linking Cross Street, the central atrium, and Galbraith Walkway, along with connections to other existing pedestrian links in the area. Diverse Uses and Sense of Place: The development thoughtfully combines open space, retail, office, hospitality, wellness, and residential spaces, creating a vibrant hub that reflects the community’s desires and enhances Double Bay’s dynamic character. Architectural Excellence: The design incorporates a blend of materials, articulation, landscaping, and awnings to ensure a high standard of architectural and landscape design, contributing positively to the local streetscape and village character. Heritage Considerations: While the site itself is not heritage-listed, the proposal has been sensitively designed to complement the nearby heritage conservation area along Transvaal Avenue without adverse impacts. View Sharing and Privacy: The design respects iconic views and ensures privacy through appropriate building orientation and separation distances. Overall, the proposed development at 33 Cross Street is considered to embrace the Council’s vision by enhancing the built environment, creating vibrant public spaces, and fostering economic and social vitality within the Double Bay Centre.
  • What is included in the development proposal?
    The proposal is for a contemporary eight-storey mixed-use development which retains the two levels of basement parking. High-end retailers and a dining precinct Three cinemas and pavilion North facing publicly accessible 345sqm open courtyard A 6m wide publicly accessible walkway with central atrium connecting Cross Street to Galbraith Walkway Boutique luxury hotel with 39 hotel rooms A health and wellness centre Fifteen Commercial office suites Twenty-nine residential apartments Public domain upgrades
  • What engagement has been undertaken with the community?
    Community and stakeholder engagement is key to project’s planning and understanding the views of local residents and stakeholder to realise the project vision and its community benefits. Activities and initiatives include: Stakeholder and Community Engagement: Engagement with local residents and stakeholders has been prioritised to ensure the project vision aligns with community needs and delivers significant benefits. Community Surveys: In September 2024, Urbis, the project’s community engagement consultant, conducted three in-field survey sessions within Double Bay Village to gather feedback on transforming the site into a vibrant mixed-use precinct. A total of 63 surveys were completed, and key findings were submitted as part of the development application. Information Sessions: Following submission of the development application to Woollahra Council, the Double Bay community will be invited to attend information sessions hosted by the applicant and consultant team to learn more about the proposal and ask questions. Direct Communication: Newsletters, emails, and one-on-one discussions have been used to keep the community informed and provide opportunities for feedback throughout the project. Dedicated Project Website and Contact Channels: The project webpage, www.33cross.com.au, offers regular updates, key documents, and a platform for community enquiries. Community members can also email enquiries@33cross.com.au or phone 1800 244 863 for further information. These efforts attempt to ensure that community views are considered, with ongoing opportunities for engagement throughout the planning and development process.
  • What opportunities will there be for community input and feedback as the project progresses?
    Following the lodgement of the Development Application (DA), the community will have the opportunity to provide input during the public notification period. During this time, formal submissions can be made directly to Woollahra Council via their website. For any queries after this period, the project team remains available and can be contacted at enquiries@33cross.com.au.This ensures ongoing communication and transparency throughout the process.
  • When did you lodge your DA?
    The DA was lodged with Woollahra Municipal Council in November 2024.
  • What are the economic benefits of this proposal?
    These uses are projected to support 207 on-site jobs and 267 indirect jobs, boosting the annual economic contribution of the site from $8 million to $21 million. The increased height also aligns with strategic planning goals to enhance housing supply, employment opportunities, and urban vibrancy. Additionally, it enables the creation of public spaces, such as a courtyard and activated ground floor, strengthening Double Bay's role as a lively and liveable community hub. The height increase balances economic, social, and planning priorities, ensuring the project's success and broad benefits.
  • What public amenities are proposed?
    The proposal includes several public amenities and domain upgrades designed to enhance community spaces and align with Woollahra Council’s vision for the area. These include: Publicly Accessible Courtyard: A 345sqm north-facing open courtyard featuring high-quality landscaping, outdoor seating, and connections to the public domain, creating a vibrant and inviting community hub. Pedestrian Walkways: A 6m-wide publicly accessible pedestrian link with a central atrium, connecting Cross Street to Galbraith Walkway, improving pedestrian accessibility and connectivity across the site. Also, existing pedestrian connections through to Transvaal Ave are maintained and a new pedestrian connection new pedestrian link connecting through to the new plaza next door at 19-27 Cross Street (Ode). This pedestrian connection is subject to council and adjoining neighbour agreeance. Public Domain Upgrades: Enhancements to Cross Street and surrounding areas, including new paving, pedestrian lighting, public seating, bike parking, fig tree planting beds, and improved kerbs. A proposed new mid-block pedestrian crossing will further enhance safety and accessibility for the community. Public Art Installations: Integration of public art within the courtyard, walkway, and upgraded public spaces, adding cultural and aesthetic value while creating a unique and engaging environment. These features aim to foster community interaction, improve accessibility, and contribute to a vibrant, walkable, and culturally enriched urban setting while enhancing the Double Bay Centre's overall liveability and appeal.
  • Will you reinstate connections between Cross Street and Galbraith Walkway?
    Yes, the proposed development at 33 Cross Street will reinstate and enhance connections between Cross Street and Galbraith Walkway. A key feature of the project is a 6m-wide publicly accessible pedestrian link running through the site, providing a seamless and inviting connection between these two areas. Additionally, the development proposes to retain existing pedestrian links along the site’s eastern boundary, connecting through to Transvaal Avenue. A new pedestrian link is also planned to connect the site to the new plaza at 19-27 Cross Street (Ode), further enhancing accessibility and integration with the surrounding precinct. This new connection is subject to council and adjoining neighbour agreement. These improvements prioritise pedestrian connectivity and accessibility, aligning with Woollahra Council's vision to create a vibrant, walkable Double Bay Centre while enhancing public spaces and community interaction.
  • What noise mitigations measures are proposed?
    The proposed development at 33 Cross Street includes several noise mitigation measures to minimise impacts on neighbouring properties: Retail Design: Retail spaces on the northern side are designed with acoustic attenuation measures, are fully enclosable, and outdoor dining will not operate past designated hours, as determined by Council approval. Courtyard Wall: The northern courtyard wall features undulating heights specifically designed to enhance acoustic amenity and mitigate potential noise impacts on neighbouring sites. Acoustic Materials: Sound-absorbing materials, landscaping, and acoustic barriers are incorporated throughout the development to reduce noise transmission. Operational Controls: Commercial areas, including retail, dining, and cinemas, will have managed operating hours to limit noise during late-night periods. Acoustic Assessments: A detailed acoustic report has been prepared, and its recommendations will guide the design and operations to meet relevant noise standards. Equipment Noise Management: Mechanical equipment, such as air conditioning units, will be acoustically treated and positioned to minimise noise impacts. These measures are designed to create a vibrant development while ensuring neighbouring properties are protected from excessive noise.
  • What will happen to the shops currently in the building?
    The shops currently in the building at 33 Cross Street will need to vacate to allow for the redevelopment of the site. The new development will include a mix of high-quality retail spaces designed to accommodate a variety of tenants, providing an enhanced shopping and dining experience for the community.
  • Can you provide more detail on the health and wellness centre? Is it available to all?
    The proposed health and wellness sanctuary will offer a world-class facility with personalised health, fitness, and recovery services, featuring amenities such as treatment pools, saunas, steam rooms, and wellness rooms. This state-of-the-art wellness centre is designed to support fitness, health and well-being for hotel guests, building occupants and the wider community Yes, the best-in-class health and wellness centre will be open and cater to the wider community. The operational structure will depend on the future operator.
  • How will privacy be managed for residents adjoining the site?
    The proposed development has been carefully designed to respect the privacy of neighbouring properties and ensure compliance with planning guidelines. A range of measures has been incorporated to minimise overlooking and maintain privacy for adjoining residents, which include: Setbacks, particularly on the upper levels, to increase the distance between the proposed building and neighbouring properties. Strategically positioning and screening windows and balconies facing adjoining to prevent direct views into neighbouring homes or outdoor spaces. Landscaping, including the use of trees and planter boxes, further enhances visual separation and contributes to privacy for both residents of the development and the adjoining properties. Additionally, internal layouts of residential units have been oriented to focus views toward public spaces and away from neighbouring properties wherever possible.
  • Are you using any of the NSW State Government’s housing schemes as part of this proposal, such as the Affordable Housing Scheme?
    No, the proposed development at 33 Cross Street does not utilise any NSW State Government housing schemes, including the Affordable Housing Scheme.
  • Does the proposal comply with existing zones and heights?
    The proposed development complies with the existing zoning as the site is zoned E1 Local Centre under the Woollahra Local Environmental Plan (LEP) 2014. This zoning permits mixed-use developments, including retail, commercial, hotel, and residential uses, all of which are part of the proposal. The development aligns with the zoning objectives to provide a vibrant mix of uses that enhance the local economy and community. In terms of height, like the existing building, the proposal exceeds the standard height limit under the LEP. However, a Clause 4.6 Variation Request has been submitted, demonstrating that the additional height delivers significant public and design benefits, such as contributing a high portion of the site to non-residential uses that contribute to the vibrancy of the centre such as cinema, hotel and commercial uses, improved public spaces, a central open space courtyard, and upgraded pedestrian connections. The variation has been carefully justified to ensure the proposal aligns with the desired future character of the Double Bay Centre, Councils objectives and does not cause undue impacts on surrounding properties. In terms of height and Floor Space Ratio (FSR), like the existing building, the proposal will exceed the standard under the LEP. However, a Clause 4.6 Variation Requests has been submitted to address these variations. The additional height and floor space have been carefully justified by the significant public and design benefits provided by the development. These include contributing a high portion of the site (46%) to non-residential uses that contribute to the vibrancy and economic prosperity of the centre such as the cinema, hotel, health and wellness facilities, commercial and community uses, a publicly accessible courtyard and upgraded pedestrian connections. The design ensures the building’s bulk and scale are consistent with other approved developments in the area and aligns with the Double Bay Centre's desired future character. In this regard, the proposal is considered to meet the overall objectives and intent of the planning framework while delivering substantial benefits to the community.
  • Will this proposal block my views?
    The proposed development has been carefully designed to mitigate impacts on views. While the proposed building will have additional storeys than the current structure, its height and scale do not exceed to the maximum height of the existing overall building envelope and is consistent with the changing built form character of Double Bay Village. A detailed assessment of visual impacts has been conducted, confirming that the proposal avoids obstructions to iconic views, such as those of Sydney Harbour, due to the orientation and design of the building. The design ensures compatibility with the surrounding environment and preserves view-sharing principles, particularly for neighbouring properties and public spaces.
  • Will this proposal cause overshadowing?
    Shadow diagrams comparing the existing and proposed conditions demonstrate that the design complies with the solar access requirements outlined in the Double Bay Development Control Plan (DCP). The proposal ensures surrounding areas will continue to receive the required amount of sunlight required under the DCP. The southern footpath along Cross Street will experience minor additional shadowing, but this is consistent with other approved developments in the area and is not expected to significantly impact its usability.
  • Are you removing the fig trees?
    No, the proposal does not include removal of the existing fig trees on Cross Street. These will be retained and protected throughout construction.
  • What is the rationale behind demolishing the existing building to ground floor?
    The rationale for demolishing the existing building to ground floor lies in the buildings structural limitations and inability to meet modern functional and community needs. Despite past redevelopment efforts, including an approved eight-storey mixed-use development in 2011, the project could not proceed due to factors such as changing economic conditions, ongoing vacancies, underperformance, and the building's functional constraints, which prevent effective adaptation. Demolition provides an opportunity to align with Woollahra Council's vision for the Cross Street Precinct by constructing a contemporary, functional space that integrates retail, dining, cinemas, open space, and commercial facilities. The removal of the existing porte-cochere and the building, which has no heritage significance, will enhance ground-floor activation, create pedestrian links along Cross Street, and allow the new building to deliver a vibrant, inviting precinct anchored by a ground floor open space courtyard.
  • Will I still be able to access the Wilson car park?
    Whilst we are at the early stages of our plans, for safety reasons, it is unlikely that the Wilson Car Park will be available during construction phase. However, there will still be parking facilities for guests in the future building.
  • What parking is proposed?
    The proposed development maintains the two-level basement but reconfigures parking to accommodate residents, commercial tenants, hotel guests, and visitors. Access to the basement parking will still be via the existing driveway at Nos. 45-51 Cross Street, ensuring seamless integration with the site.
FAQs
Contact us

Contact us

We are committed to keeping the community informed about plans for the site through each stage of the planning process. 

If you have any questions, please contact the team on:

Phone

1800 244 863

For media enquiries, please contact Urbaine

Phone

0418 748 892

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